Personalization – The Path to Member Loyalty
Imagine asking your members when they last received a message from your credit union that felt like it was written just for them.
Member growth on your mind? It should be. With technology and services at an unprecedented pace, growing your membership is more important than ever to your credit union’s success. But it doesn’t have to be hard. In fact, with the data you already have and the analytical power of Vertice AI, member growth is already at your fingertips.
Bring data together to create a single view of member participation over multiple years for continuous learning and engagement.
Understand the depth participation for each member, including details such as product ownership, tenure, total assets, interactions, etc.
Score and index the economic participation of each member against the entirety of your membership with the Member Product Participation (MPP) Score.
Analyze and determine the member levels within your credit union and the member paths/journeys those levels represent.
Higher Indirect Conversion Rates
Higher Total Deposits from Indirect
Higher New Account Initial Deposits
By utilizing existing member data in conjunction with advanced analytics and AI, Vertice AI develops a single view of your membership and provides predictions about products and services your members are likely to adopt based on multi-year journeys.
Vertice AI segments your membership into levels based on participation, allowing your institution to better understand the tiers of member economic participation. Then, it continually measures increased participation over time as member growth opportunities are identified and executed through the solution.
Imagine asking your members when they last received a message from your credit union that felt like it was written just for them.
It’s no secret that the financial industry is becoming increasingly competitive, especially with the rise of digital banking and other nontraditional providers.
Credit unions are different. We see our members as people, not profit centers. It’s a noble distinction, and one that sets us apart from other financial institutions.
